Bersama Infiniti Sdn Bhd

Bersama Infiniti Sdn Bhd is the Group’s specialised distribution and operations arm, focused on the large-scale execution of insurance and takaful products across the market.

The company operates a strong offline-driven model, supported by an extensive nationwide network of more than 1,000 active introducers. This ground-level presence enables Bersama Infiniti to penetrate deeply into the market, particularly within the micro and underserved segments, delivering fast, reliable, and accessible services.

Beyond product distribution, Bersama Infiniti plays a critical role as a service and problem-solving partner within the automotive ecosystem. The company acts as an intermediary for essential regulatory and operational processes, including JPJ, PUSPAKOM, APAD, and other related services — simplifying complex procedures for customers and business partners alike.

In addition, Bersama Infiniti is recognised as one of the largest insurance and road tax service providers supporting the aftersales segment across Malaysia. The company works closely with dealerships, insurance agencies, and mobility providers, while also enabling seamless support for modern self-service purchase models, including direct-to-consumer platforms such as the evolving EV and digital retail experience.

With its strong execution capabilities, extensive network, and solution-oriented approach, Bersama Infiniti continues to strengthen the Group’s position as a leading integrated automotive and insurance ecosystem player.